Whenever I travel through the Charlotte International Airport, I always make a point to visit Executive Shoeshine. They consistently do an amazing jog on shining my shoes. Note: The key word here is "consistently". I wouldn't be excited if the shoeshine was spectacular every now and then. Or even if a particular employee did an exceptional job. No. All of the staff is exceptional EVERY time. The best way for me to describe the experience is "shoeshine spa". You may be laughing, but I'm serious.
Just recently, as I was about to return home from North Carolina, I stopped by and Yohannes was my guy. After a genuinely warm welcome and showing me to my seat, he asked what time my flight was. He later explained that he asked so that he could gauge how much time he had to work with me.
Yohannes began the shoeshine by using a mild soap/water solution to clean the shoes. However, as he was cleaning, he was actually giving the shoes (thus, my feet), a deep massage. Then he proceeded to go through an elaboarate (and extensive) process of applying polish then buffing it off. The speed, yet elegance was mesmerizing. Then, when I thought I had seen everything, Mr. Shoe Shine extraordinare pulls out a blow-torch. Yes, a blow torch! Actually, it was a miniature version. He proceeded to quickly and skillfully apply the flame to the entire surface of both shoes. This is hardcore. He told me that the blow torch was a recent addition to their repertoire. He then did a final round of polishing, then buffing, and, voila! My shoes had a super deep shine, which I'm sure will last for weeks.
At the end of the day, there is no substitute for being highly proficient. Diligiently mastering a craft is truly a sight to behold. If you have a "Yohannes" on your team, be sure to let him/her know how much you appreciate how they work like they own it everyday.